Everyone can meet in the Administrative Lobby which is just inside of Gate E next to the Team Shop. Tim Martin will then escort everyone to the Auxiliary Locker Room for the meeting, which is next to the Visitor’s Clubhouse. Between 3:30-3:45

Learn then stay and watch the game thanks to the Dbacks!

Join us for a panel discussion with leaders from Arizona’s professional athletic teams – the Cardinals, Diamondbacks, Coyotes and Suns – who will share their insight on how you can maximize your local sports marketing programs benefiting employees, customers and the community served.

David Burke – Vice President, Ticket Sales and Service for the Phoenix Coyotes

David Burke was named Vice President of Ticket Sales and Service of the Phoenix Coyotes and Jobing.com Arena in August of 2009 after spending the two previous years as the team’s Senior Director of Ticket Sales. Burke, who originally joined the organization from the NBA’s Charlotte Bobcats in November of 2007, is responsible for overseeing all Luxury Suite Sales, Premium Seat Sales, Ticket Sales and Service for the NHL’s Coyotes and Jobing.com Arena. During his successful tenure as Senior Director of Ticket Sales, Burke managed both the Inside and Season Ticket sales staffs that were responsible for proactively selling Coyotes ticket packages which resulted in the largest increase in team history.

Lynn Agnello – Senior Vice President of Marketing Partnerships, Phoenix Suns/Phoenix Mercury

Lynn Agnello enters her 10th season as the Senior Vice President of Marketing Partnerships for the Phoenix Suns and Phoenix Mercury (WNBA). Agnello oversees all business operations of the Marketing Partnerships department, including sales, activation, and creative services for corporate partners. Agnello’s main focus is creating integrated marketing opportunities, customized for each client, that will differentiate and amplify the partner’s brand and support their business initiatives. She has built an unprecedented discipline of full-service sales and activation, generating revenue through partnership packages which include broadcasts in HD, digital media, radio, cable, print, website, signage, and promotional elements. Since joining the Suns organization in 2001, she has led the franchise to a double-digit increase in sponsor revenue and now collaborates with over 100 sponsors.

Agnello currently serves on the Board of Directors for Fresh Start Women’s Foundation, Phoenix Suns Charities, and the Greater Phoenix Chamber of Commerce. Agnello was featured in the Fall 2007 issue of the Greater Phoenix Chamber of Commerce magazine, Impact, for her innovative co-branding ideas.

Agnello graduated from Indiana University where she earned a degree in business and telecommunications. In 1989, Agnello moved to Phoenix from Miami, Fla., where she specialized in broadcast media and sales. Prior to her position with the Suns, she spent 10 years as the National Sales Manager for various premiere radio stations and cable networks.

Agnello was born and raised in Goshen, Ind. In her spare time, she enjoys spending time with friends and her 11-year-old son, Dominick.

Cullen Maxey – Executive Vice President, Business Operations for the Arizona Diamondbacks

Cullen Maxey re-formulated the Arizona Diamondbacks corporate partnerships strategies during the 2007 season and has seen unprecedented growth with a 33 percent increase to the team’s sponsorship revenues over the last two seasons (2007-08) after an organizational decision to reduce marketing clutter throughout the ballpark and dedicating his staff to developing rewarding relationships with the club’s corporate partners.

As Executive Vice President, Business Operations, Maxey leads the organization’s corporate partnerships initiatives to further strengthen relationships with team sponsors as well as develop innovative ideas to bring additional business to the team. In addition, Maxey oversees the club’s ticket sales, communications, marketing, creative services, broadcasting, game operations, fan services, community affairs and spring training efforts. Under his direction in 2008, the marketing team launched new strategies for increasing weekend attendance with Fireworks Friday’s, premium item giveaways each Saturday, and Kid’s Sunday’s. The club created a partnership with local media outlets to promote each promotional night and experienced measurable attendance growth during those games.

Steve Ryan – Vice President of Business Development, Arizona Cardinals

Steve is entering his 11th year in the NFL and his 5th season with the Arizona Cardinals. Ryan is responsible for the organization’s corporate partnership sales and premium sales initiatives. Steve developed and executed a corporate sales plan for the Arizona Cardinals new stadium (University of Phoenix Stadium), resulting in the procurement of a diverse group of fully integrated, multi-year corporate marketing partnerships for the organization. Prior to joining the Cardinals, Steve spent six years with the Philadelphia Eagles as the director of corporate sales, where he was responsible for generating corporate sponsorship revenue for the organization during the transition into its new stadium, Lincoln Financial Field. Steve also spent five years as director of marketing and public relations for the PGA Tour’s Bell Atlantic Classic, and two years as the marketing and outreach coordinator for Special Olympics in Philadelphia.

$20 members – $40 non-members (game included)

Are you struggling to figure out why your website and social media strategies don’t seem to be as effective as in the past?

Attend this session to learn how the major search engine algorithms and social media sites are changing and what you can expect in the near future. Also learn:

  • How search engine optimization is changing in 2010
  • What the coming merger of Bing and Yahoo search results mean for SEO
  • How the most popular social media sites are changing and how it impacts SEO efforts
  • How to leverage your existing content strategy to fuel your online marketing success

Sheila Kloefkorn, President, KEO Marketing

As President of KEO Marketing (www.keomarketing.com) a Phoenix-based online agency, Sheila is responsible for developing comprehensive online solutions for businesses of all sizes across the U.S. and more than 100 countries. Companies that Sheila has provided online strategy for include General Motors, FedEx, Profiles International, Esselte Corporation, Avnet, and many more. Prior to founding KEO Marketing, she was VP of Operations with a New York based agency, which helped Fortune 1000 clients, including brands like L’Oreal, Motorola, Best Buy, and Disney, among others, reach 18-25 year olds through innovative traditional and online programs. She held senior positions with iCrossing, served as President of the Phoenix Chapter of the American Marketing Association and was the founding Co-Chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ).

Fionn Downhill, CEO and President, Elixir Interactive

Fionn is involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide. Fionn is a frequent speaker on Search Engine Marketing and is actively involved in the Search Engine Marketing community. Fionn is a Search Engine Watch subject matter expert and writes a very successful column “The Business of Search.” She has presented to AD-Tech, Search Engine Strategies, SMX Expo, Searchnomics, AMA, Society for Women Engineers to name a few.